Description
About 100 miles south of Atlanta, next to a field just outside the town of Byron, there stands a plaque erected by the Georgia Historical Society marking the location of the Second Atlanta International Pop Festival, where from July 3-5, 1970, “Over thirty musical acts performed, including rock icon Jimi Hendrix playing to the largest American audience of this career.” Despite the overwhelming attendance (estimated to be 300,000-400,000), the festival and Hendrix’s performance in particular, has not received its due in terms of historic importance and impact until now.
His performance at the Second Atlanta International Pop Festival was not only significant on a musical level, but also in terms of socio-political dynamics. The organizers were keen to push back against the cultural divide that was very much in evidence in the Deep South. It was assumed that rural audiences would not take kindly to “long-hair” bands, and that black and white artists could not comfortably exist on the same bill; Atlanta Pop set out to challenge those beliefs. Hendrix’s music and message of universal love made him the ideal artist to represent that pushback, and, appropriately, was the first act booked for the festival.
His performance at the Second Atlanta International Pop Festival was not only significant on a musical level, but also in terms of socio-political dynamics. The organizers were keen to push back against the cultural divide that was very much in evidence in the Deep South. It was assumed that rural audiences would not take kindly to “long-hair” bands, and that black and white artists could not comfortably exist on the same bill; Atlanta Pop set out to challenge those beliefs. Hendrix’s music and message of universal love made him the ideal artist to represent that pushback, and, appropriately, was the first act booked for the festival.
